Top Ten School Districts on Social Media
Your school district does awesome, innovative things every day.
Students make incredible art, teachers win excellence awards, and staff go above and beyond. You're proud of these accomplishments and want to show them off on social media.
Here at Box Clever Education, we know how much time and effort goes into curating your social media presence. To have a great social media profile you need to be consistent, genuinely engage your community, and provide truly valuable information to your followers. Your efforts do not go unnoticed. Some school districts in Canada are doing a fantastic job of engaging online, and we want to recognize them for that!
Here are Canada’s Top Ten School Districts on Social Media, sorted from east to west.
Catholic District School Board of Eastern Ontario in Kemptville, Ontario
The Catholic District School Board of Eastern Ontario (CDSBEO) has amassed a following of over 6,500 people, and for good reason. They post high quality content on a very consistent basis, with the appropriate audiences in mind.
They post a variety of interesting content, from Facebook Live video to candid photos to professional videos. The amount that they post means that their profile is always fresh, which helps to keep their followers engaged. You can follow them on both Facebook and Twitter.
Avon Maitland District School Board in Seaforth, Ontario
The Avon Maitland District School Board is doing it all, and doing it well.
Avon Maitland District Schools engages with their followers by embracing different themes throughout the year, such as posting photos of their staff and students wearing pink for anti-bullying awareness on Pink Shirt Day.
They also share fun snippets with their active community of a combined 9000+ followers. For example, they shared an image of a student from one of their schools who was featured on the Blue Jays official Instagram account.
Windsor-Essex Catholic District School Board in Windsor, Ontario
One of the great things about social media is that it provides the platform to publicly broadcast accomplishments. Windsor-Essex Catholic District School Board’s students are doing some really cool things, and the school district is proudly showing that to their combined 8,700 followers through their social media channels.
Interlake School Division in Stonewall, Manitoba
Interlake School Division is active in their local community and they post regularly on Facebook to keep people informed about events they are involved in. They share relevant stories from their local news outlet, and their content is informative and engaging.
Northwest School Division in Meadow Lake, Saskatchewan
There are two critical factors for success on social media: Being consistent with your brand and producing interesting content. Saskatchewan’s Northwest School Division No. 203 is knocking it out of the park on both of these factors.
For an example of this original content, check out this video on their YouTube account. In this adorable video, they strapped a GoPro to a kindergartener on her first day of school, and it is heart-warming, interesting, and totally sharable. You can also follow them on Facebook, Twitter, and Instagram, where they are regularly posting fresh content.
Elk Island Public Schools in Sherwood Park, Alberta
Elk Island Public Schools is really good at keeping the social in social media. In order for social media to be social, the conversation has to go both ways. That means engaging with your audience, and encouraging them to engage back with you.
Elk Island Public Schools is currently running a contest asking their followers to submit suggestions for the naming of their new school. This is a fun and interactive way to keep their followers engaged, and at the same time they are including their community in the building process. Follow EIPS on Twitter and Facebook to see more.
Red Deer Catholic Regional Division in Red Deer, Alberta
Students within the Red Deer Catholic Regional Division are doing fun activities on a daily basis. From art projects to reading buddy programs, this school division consistently posts their classroom activities to share with their 5,500 combined followers. Each school has their own active Facebook page, and those school posts are then shared to the school division’s page.
Rocky View School Division in Airdrie, Alberta
Consistency is key for social media, and this is something that Rocky View School Division excels at. From the high quality YouTube video content that is shared on their Facebook and Twitter pages, to the blog that they maintain on a regular basis, this school division is doing a great job at engaging with their over 7,900 combined followers.
Langley School District No. 35 in Langley, British Columbia
If you’re using social media, you should be measuring the impact of your efforts to determine the return on your time investment. Langley School District is using Hootsuite to post their links on Facebook and Twitter, which means that they are able to track their outcomes.
They are also producing excellent original content, sharing their students’ artwork and sports accomplishments, and linking their posts to their District & Board News. All of these efforts provide their established community of 8,800 combined followers with valuable information.
Greater Victoria School District No. 61 in Victoria, British Columbia
Last but not least, the Greater Victoria School District utilizes their Facebook page as an information distribution tool. They post information on upcoming events using Facebook’s Event feature, and they keep parents informed about important safety announcements, such as hold and secure procedures. Their profile is an excellent example of the power of disseminating information on social media platforms.
If your school district is looking to make improvements to your social media, check out our previous blog post on how to engage your target audience.